Free forever for early teams

Spend your time closing,
not typing.

You started your company to build something great — not to babysit a CRM. Mustache handles the data entry so you can get back to the work that matters.

Don't take our word for it — scroll down and use the actual product right here.

Get my time back No credit card · 30-second setup

0hrs

saved per rep, per week

$0

per seat — bring your whole team

<0s

to set up — not days

∞

contacts — no limits, ever

You deserve better

Your CRM should help you sell — not slow you down.

You didn't build your business to fight your tools. Here's what's costing you right now:

60%

of your data is wrong

You can't trust your pipeline because reps don't log calls and contacts rot. Every decision is a guess.

$150

per seat, per month

You want to grow your team but every new hire costs another CRM license. Growth shouldn't come with a tax.

4hrs

lost every week

Your best closer spends Friday afternoons updating fields instead of calling prospects. That's revenue walking away.

Try it — Contacts

Spreadsheet-speed contact management

Click any cell to edit inline. Change lifecycle stages, add contacts, delete rows — all saved in your browser. This is exactly how the real app works.

Name
Email
Phone
Company
Stage
Created
1
2
3
0contacts · Click any cell to edit · Data saved in your browser
Try it — Pipeline

Drag-and-drop pipeline

Drag contacts between stages to update their lifecycle. This is the same kanban component used inside the real app — not a mockup.

Lead
0
Engaged
0
Opportunity
0
Customer
0
Churned
0
Drag cards between columns · Changes reflect in the table above
Try it — Sequences

Visual sequence builder

Build multi-step email sequences with delays and conditional branching. This is the same ReactFlow canvas from the app — drag to pan.

How sequences work

Email steps

Send personalized emails with merge fields.

Delay steps

Wait hours or days between actions.

If/Else branches

Different paths based on opens, clicks, or fields.

Form triggers

Auto-enroll contacts on form submission.

Compare

How Mustache stacks up

We're not trying to replace Salesforce for Fortune 500s. We're building the CRM that the other 99% of teams actually want to use.

Feature
Mustache
HubSpot
Salesforce
Unlimited contacts
Up to 1M (paid)
Varies by plan
Per-seat pricing
$0 — unlimited
$20–150/seat
$25–300/seat
Inline spreadsheet editing
AI chat assistant
Add-on ($)
Einstein ($50+/mo)
MCP server (Claude, etc.)
Visual sequence builder
Marketing Hub only
Pardot ($$$)
Form builder included
Add-on
Time to first value
30 seconds
~1 hour
Days–weeks
Custom fields
Open API
Features

Everything you need, nothing you don't

Every feature earns its place by saving you time — not by looking impressive in a sales deck.

Unlimited contacts

No tiers, no limits. Import 50 or 50,000.

Spreadsheet speed

Inline editing, keyboard nav, zero page loads.

AI-native chat

Ask questions, create contacts, run reports — from a single prompt. Built on Claude.

MCP server

Use Mustache from Claude Code, Claude Desktop, or any MCP client. Your CRM goes where your tools go.

Form builder

Drag-and-drop forms that capture leads directly into your pipeline.

Email sequences

Multi-step drip campaigns with visual builder.

Enterprise-grade security

SOC 2 compliant infrastructure. Row-level security. Your data stays yours.

Open API

RESTful API for every operation. Build anything on top.

Testimonials

Loved by teams who ship fast

“We switched from HubSpot and saved $14k/year. The inline editing alone is worth it — my team actually keeps the CRM updated now.”

RT

Rachel Torres

Head of Sales, Arcline

“The MCP integration is a game-changer. I can update my pipeline from Claude without opening a browser. It's like having a CRM that follows me.”

DP

Daniel Park

Founder, Sidebar Studio

“We evaluated 12 CRMs. Mustache was the only one where our SDRs didn't complain. Setup took 2 minutes. That never happens.”

MS

Maria Santos

RevOps, Clearbit

Pricing

Simple, honest pricing

No per-seat fees. No contact limits. No surprise charges. One price for your whole team.

Free

$0

Forever. No strings.

Get started
  • Unlimited contacts
  • Deal pipeline
  • Form builder
  • AI chat assistant
  • Community support
POPULAR

Pro

$29/mo

Per workspace. Unlimited users.

Start free trial
  • Everything in Free
  • Email sequences
  • MCP server access
  • Custom fields
  • API access
  • Priority support
About

Why we built this

We got tired of CRMs that treat data entry as the user's job.

The best CRM is the one you actually use. That means it needs to be fast, simple, and stay out of your way. Every feature earns its place by saving you time.

Built with Next.js, Supabase, and Claude. Designed to look and feel like the tools you already love — Notion, Linear, Arc.

Next.jsSupabaseClaudeReact FlowVercel

The Mustache promise

No per-seat tax

One price for your whole team.

Unlimited everything

Contacts, deals, forms, sequences.

AI-native

Chat with your CRM. Use MCP.

Open roadmap

You decide what we build next.